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To that end, many companies are seeking to improve conditions for coffee farmers and producers around the world, and one of the best is Conscious Coffees.
Headquartered in Boulder, Colorado, Conscious Coffees was founded in by Mark and Melissa Glenn, who later sold the business to current owner Craig Lamberty earlier this year.
Since its founding, Conscious Coffees has worked tirelessly to improve its production pipelines to benefit growers, farmers, and suppliers across South America. Conscious Coffees-affiliated growers preparing coffee beans. Image via Conscious Coffees. In addition to its strong commitment to ethical production processes and fair-trade commerce, Conscious Coffees engages in a wide range of community outreach initiatives. Its CAFE Livelihoods Program empowers people in El Salvador, Guatemala, Mexico, and Nicaragua to own and operate their own coffee businesses through training workshops and ongoing guidance and support.
The company regularly donates coffee to the local Community Cycles program , a project run by cycling enthusiasts from across the Boulder region who help other cyclists with repairs, maintenance, and refurbishment of old and used bicycles. Bike enthusiasts at a Community Cycles event.
Conscious Coffees is the perfect example of a brand that not only uses ethical marketing practices, but embodies them in everything it does. Ever watch one of those food documentaries on Netflix about industrialized agriculture? From corporate strong-arming of family owned farms by huge corporations to the abject cruelty and misery inflicted on livestock, farming is a far cry from the bucolic, pastoral scenes presented to us on the packaging of many foods in our local supermarkets.
An entirely worker-owned cooperative, Farmer Direct is farming with a mission. The co-op is affiliated with several organizations with a focus on sustainable farming, including the Cornucopia Institute and the Fair World Project.
In addition to its vibrant, active social media presence through which Farmer Direct offers a range of healthy eating tips, recipes, and other fun content , Farmer Direct maintains a lively blog and newsletter, both of which serve as further opportunities to help people make better decisions about their food and live a more conscientious lifestyle as consumers.
Perhaps a little unusually for an agricultural organization, Farmer Direct also maintains a surprisingly good Pinterest profile, which is always great to see alongside the mainstays of Facebook and Twitter. This is a much longer-term goal, and a really ambitious one, too. Industrialized agriculture has transformed the way we eat - and not in a good way.
Many farms emphasize their organic certifications or their beautiful pastures where their livestock are free to roam and wander, but Farmer Direct wants to raise awareness of how factors such as topsoil erosion can devastate rural farming communities and even individual farms.
Although each of the businesses featured in this post are distinctly different, they all share a common characteristic: These companies have embraced ethical marketing not as a cheap gimmick they can exploit to drive sales, but as a core part of their mission and values as organizations. Ethical marketing relies on a long-term strategy of continuing education, campaigning, and activism. Hopefully these examples have given you some ideas on how you can develop and incorporate philanthropic principles in your own organization.
Ireland Consulting Services Accenture T Alyeska Pipeline Service Company. Baptist Health South Florida. Blue Shield of California.
Bon Secours Health System. United States Telecomm Brightstar Corp. France Consulting Services Capgemini T United States Automotive Cummins Inc. United States Technology Dell Inc. United States Chemicals Eastman T Elbit Systems of America. Eli Lilly and Company. Health Care Service Corporation.
Broadly speaking, a truly ethical company will be one that is not causing damage to the environment, exploiting its workforce by paying low wages, using child labour, or producing products which are harmful or . Mar 14, · From sexual harassment allegations at Fox News to widespread fraud at Wells Fargo, we saw no shortage of corporate scandals in But year after year, many firms also show a strong moral compass. This week Ethisphere launched its annual list of the world’s most ethical companies. Mar 19, · The Ethisphere Institute, a year-old firm based in Scottsdale, AZ, is a player in the crowded field of corporate ethics ratings. For the last nine years it has put out a list it labels the.